internal · brand kit
Shuchita Yoga & Wellness
A single reference for how the brand looks, sounds and feels — across the website, social channels, and anything printed. Share this page with designers, collaborators or print partners.
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OG & social share image
the mark
Logo
Primary lockup · on cream
On brown · reversed surface
Favicon · S in tree pose
Minimum size · 96px wide
- ·Clear space around the logo equals the height of the lotus icon on all sides.
- ·Never recolor, stretch, rotate or apply heavy shadows. The cream-background filter above is the only approved finish.
- ·Use the icon-only lotus for favicons, social avatars and any space under 96px wide.
warm & earthy
Color palette
Cream
Background
#FBF7EE
oklch(0.978 0.009 78.239)
Page background. Primary surface.
Sand
Card / muted
#F2EBDC
oklch(0.949 0.017 76.080)
Cards, footer, soft sections.
Terracotta
Primary
#C66B3D
oklch(0.624 0.130 46.025)
CTAs, links, primary accents.
Brown
Foreground
#3B2A1F
oklch(0.304 0.037 57.194)
Body text, headings.
Sage
Accent
#A8B89A
oklch(0.699 0.048 140.140)
Secondary accent only. Use sparingly.
- ·Terracotta is the only color used for primary CTAs and links.
- ·Sage is a quiet secondary accent — never paired with terracotta in the same component.
- ·Brown is the only foreground text color. Avoid pure black anywhere.
serif + sans
Typography
Headings
A quieter practice
one breath at a time
- Family
- Fraunces
- Weight
- 500
- Fallback
- Georgia, serif
Italic for eyebrow lines. Slight letter-spacing tightening on display sizes.
Body
No loud music, no performance, no perfect poses. Just slow, attentive movement, honest breath and a little stillness at the end.
UI label · 500 weight
- Family
- Inter
- Weights
- 400, 500
- Fallback
- ui-sans-serif, system-ui, sans-serif
400 for body, 500 for UI labels and buttons.
how it sounds
Voice & tone
Do
- ·Warm, honest, unhurried.
- ·Speak from personal practice, not authority.
- ·Use plain words: breath, body, stillness, morning.
- ·Short sentences. Let things breathe.
- ·Welcome beginners and stiff bodies explicitly.
Don't
- ·No "transformation" or "30-day results" language.
- ·No "team" / "studio" / "founders" claims — this is one person.
- ·No face yoga.
- ·No free-trial or free-gift framing beyond the 14-day challenge.
- ·No hype, no emojis-as-bullets, no exclamation marks in marketing copy.
the visual feel
Imagery & UI motifs
Imagery
- · Soft natural light, warm muted edit.
- · Real practice, real spaces — never stock yoga photography.
- · Hands, breath, stillness over performative poses.
- · Outdoor and morning-window light preferred.
UI motifs
- · Lotus glyph as the recurring decorative mark.
- · Rounded corners: rounded-2xl and rounded-3xl.
- · Dashed terracotta borders to frame soft, inviting blocks.
- · Marquee announcement bar for ongoing campaigns.
- · Generous whitespace — never crowd a section.
where we live
Channels & contact
- https://www.instagram.com/yogawithshuchita_/
- https://www.facebook.com/ShuchitaYogaAndWellness/
- https://www.linkedin.com/company/shuchita-yoga-and-wellness/
- YouTube
- https://www.youtube.com/@YogaWithShuchita108
- support@shuchitawellness.com
- WhatsApp number stays private. Visitors reach out via the contact form and receive a reply from the WhatsApp Business account.